Mission Statement

Luna Del Pinal design artisanal+ articles, constructed by hand in their Guatemalan atelier, in support of the local community and its textile ancestry.

Purpose

The brand coined the term “artisanal+” to illustrate the primary intention of showcasing and protecting artisanal skill above commercial gain.

The brand also practices financial transparency: every season they share a breakdown of expenditure in order to explain their pricing, the costs involved in production, and the wages their stakeholders receive.

Luna Del Pinal is adopting an outside-in approach that aims to re-evaluate how they defines success within the context of our climate crisis.

Pillars

ARTISANAL+

SHORT TERM GOAL (immediate): Preserve traditional methods of textile construction within each collection, namely backstrap loom weaving, despite higher cost prices.

MEDIUM TERM GOAL (six-12 months): Document and platform artisan relationships and practices in next fashion film.

LONG TERM GOAL (12 months+): Expand manufacturing with businesses that align with brand pillars and goals.

TRANSPARENCY

SHORT TERM GOAL: Continue practicing and platforming financial transparency.

MEDIUM TERM GOAL: Apply the practice to the brands’ entire supply chain.

LONG TERM GOAL: Review and adapt supply chain based on findings.

SOCIAL JUSTICE AND COMMUNITY

SHORT TERM GOAL: Fundraising for artisan family to go to the city to get treatment for their son who is unwell.

MEDIUM TERM GOAL: Become B Corp certified.

LONG TERM GOAL: Support artisan association that produces Momostenango to install a full-time living wage. 90% of artisans currently freelance.